As the streaming wars continue to escalate, Disney plans to launch a bundle of three subscription services for the same monthly fee as one standard Netflix plan.
Disney on Tuesday announced it will bundle Disney+, ESPN+, and the version of Hulu with ads together for $12.99 a month beginning this November when Disney+ launches, Deadline reports.
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Disney had previously announced that its new streaming service, Disney+, will cost $6.99 a month. ESPN+ on its own is $4.99 a month, and the version of Hulu with ads is $5.99 a month, so customers who sign up for this bundle would be saving $5 a month compared to what it costs to sign up for all three services. The standard plan was previously $10.99 before a price increase.
On Disney's Tuesday earnings call, CEO Bob Iger spoke further about the company's plans for Disney+ to offer family-friendly content while Hulu, which Disney took full control of earlier this year, will offer more "general entertainment," CNBC reports. Disney's third-quarter revenue on Tuesday fell short of analysts' expectations, reports The Wrap, which Iger said reflects "our efforts to effectively integrate" assets from its 21st Century Fox acquisition.
Disney+, which will feature original programming set in the worlds of Star Wars and the Marvel Cinematic Universe, will launch on Nov. 12.
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