It was only for an hour, but Newsmax beat Fox News among the coveted 25- to 54-year-old demographic for the first time Monday evening, CNN Business reports. Newsmax's Greg Kelly Reports beat Martha MacCallum's Fox News program in the 7 p.m. hour, bumping MacCallum down to No. 4 in cable news, behind Erin Burnett on CNN and Joy Reid on MSNBC.
"Before the election, Newsmax was not regarded as a formidable competitor to Fox; it was mostly dismissed as one of a handful of wannabe challengers," CNN's Brian Stelter reports. "But President Trump's loss on Nov. 3 changed the cable TV calculus. Viewers who were frustrated when Fox admitted the truth of Trump's loss sought other options," and "Newsmax — and Kelly in particular — offered a safe space in which Biden was not called president-elect and Trump was not yet defeated."
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