David Hogg plans to start his own pillow company to rival MyPillow

David Hogg.
(Image credit: Emma McIntyre/Getty Images)

David Hogg just started a pillow fight with Mike Lindell.

Hogg is a gun control advocate who survived the 2018 mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida. Lindell, the founder and CEO of MyPillow, is a vocal supporter of former President Donald Trump who continues to spread false claims about voter fraud. On Thursday, entrepreneur William LeGate tweeted about starting a company with Hogg that could "put MyPillow out of business," and Hogg quickly responded that he was game.

Hogg and LeGate later confirmed that this isn't an elaborate troll, and that their pillows will be "union made in America to create good jobs that support American families." Also, they will "not attempt a white supremacist overthrow of the United States government." Hogg said their website should go up in a few weeks, and the yet-to-be-named company will hire veterans, formerly incarcerated people, and "the workers from MyPillow in the case we put them out of business."

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Catherine Garcia, The Week US

Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.