Why hasn't Google enforced its policy to stop climate disinformation?

Is Google's acceptance of climate misinformation intentional?

Climate denial signs outside Google building
(Image credit: Paul Ellis / AFP via Getty Images)

In October 2021, Google promised it would address videos on its platform spreading climate denial and misinformation. The company introduced a new policy that would "prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change."

However, Google has not kept to its promise and has been profiting from advertising on YouTube, which is owned by Google, alleging that climate activists are exaggerating the dangers of climate change with some portraying it as a hoax, according to a report by the Center for Countering Digital Hate (CAAD). The research discovered 100 videos, viewed at least 18 million times in total, that violated Google's own policy, according to The New York Times. Climate change has been proven many times, and its devastating impacts have been detailed through numerous studies.

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Devika Rao, The Week US

 Devika Rao has worked as a staff writer at The Week since 2022, covering science, the environment, climate and business. She previously worked as a policy associate for a nonprofit organization advocating for environmental action from a business perspective.