A voting sticker.
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It seems like every few weeks, a news organization or polling outfit releases a new schematic breakdown of American public opinion, complete with a fun, breezy quiz that makes it possible for readers to place themselves in one of the proposed groups. The latest of these, released this week by the Pew Research Center is more interesting, illuminating, and methodologically rigorous than most, giving us a data-driven ultrasound of the American electorate.

"Beyond Red and Blue: The Political Typology," lays out nine categories of voter, four roughly aligned with each of the country's two major parties, and one alienated by and ideologically equidistant from both.

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Damon Linker

Damon Linker is a senior correspondent at TheWeek.com. He is also a former contributing editor at The New Republic and the author of The Theocons and The Religious Test.