Augmented Reality: fun and games at the British Museum

What can AR do for us? While we wait for Magic Leap to reveal its secrets, here’s the current reality

Columnist Edie Lush

The website of Magic Leap, the Florida start-up that recently announced it had raised $542 million from Silicon Valley investors led by Google to develop a new kind of Augmented Reality, gives very little away.

There are some pictures of seahorses floating above a school desk and a few well chosen words about dragons making the world a better place. It isn't clear exactly how you’ll see these dragons - though apparently not through a headset like Google Cardboard, Oculus Rift or even Google Glass. Perhaps they’ll appear when you pop something in your eyes like contact lenses?

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Edie Lush is a journalist and communications coach. She is executive editor of Hub Culture and has been associate editor of Spectator Business, a political analyst for Hedge Fund Omega Partners and UBS, and a reporter for Bloomberg Television.