#neknomination: internet plus alcohol can be lethal

Internet provides a high even without the booze, say cyber-psychologists Ciaran Mc Mahon and Mary Aiken

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(Image credit: Getty Images)

NEKNOMINATION seems to have begun as a UK university phenomenon in 2012, but more recently burst into wider public consciousness in Australia, then South Africa and Canada. It has also been tragically linked to two deaths in Ireland.

Originally termed “neck and nominate”, it involves videoing a person drinking, or “necking”, a pint of beer in one go before “nominating” someone else to do the same online, within 24 hours.

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