A 41-year-old man is set to launch Chariot for Women, a Massachusetts-based Uber service that only employs and serves women. The founder, Michael Pelletz, was inspired by Pretty Woman, The Washington Post reports.
"I saw that something in this movie,” he said. "I was made to take care of women, to love them respect them... I was meant to do this."
Some legal questions are swirling ahead of the business' April 19 start.
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"There's nothing wrong with advertising particularly to a female customer base," labor lawyer Dahlia C. Rudavsky told The Boston Globe. "But if a company goes further and refuses to pick up a man, I think they'd potentially run into legal trouble."
Aside from only picking up women and children under 13, the company stands to get flak for only hiring women.
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