Donald Trump’s 2016 election campaign ‘deliberately deterred black Americans from voting’

Targeted ads allegedly used to encourage 3.5 million voters to stay away from polls

Donald Trump
Donald Trump at a 2016 rally in Rochester, New York
(Image credit: Brett Carlsen/Getty Images)

Donald Trump’s 2016 election campaign secretly targeted millions of Democrat-supporting black voters with adverts designed to convince them not to go to the polls, newly unearthed data suggests.

The covert effort reportedly focused on 16 key swing states and triggered a collapse in turnout among black voters that saw Trump claiming narrow victories in several of the battleground regions.

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Joe Evans is the world news editor at TheWeek.co.uk. He joined the team in 2019 and held roles including deputy news editor and acting news editor before moving into his current position in early 2021. He is a regular panellist on The Week Unwrapped podcast, discussing politics and foreign affairs. 

Before joining The Week, he worked as a freelance journalist covering the UK and Ireland for German newspapers and magazines. A series of features on Brexit and the Irish border got him nominated for the Hostwriter Prize in 2019. Prior to settling down in London, he lived and worked in Cambodia, where he ran communications for a non-governmental organisation and worked as a journalist covering Southeast Asia. He has a master’s degree in journalism from City, University of London, and before that studied English Literature at the University of Manchester.