Donald Trump’s 2016 election campaign ‘deliberately deterred black Americans from voting’
Targeted ads allegedly used to encourage 3.5 million voters to stay away from polls

Donald Trump’s 2016 election campaign secretly targeted millions of Democrat-supporting black voters with adverts designed to convince them not to go to the polls, newly unearthed data suggests.
The covert effort reportedly focused on 16 key swing states and triggered a collapse in turnout among black voters that saw Trump claiming narrow victories in several of the battleground regions.
According to a “vast cache of data” obtained by Channel 4, black voters identified by the Trump team as being likely to back his rival Hillary Clinton were marked as “deterrence” - and were then targeted with negative adverts about the Democrat candidate on Facebook and other social media platforms.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The unearthed data “contains details on almost 200 million Americans, among more than 5,000 files, which together amass almost five terabytes of data – making it one of the biggest leaks in history”, the broadcaster reports.
The alleged push to keep voters away from the polls was designed in conjunction with election consultancy Cambridge Analytica, which “ceased trading last year following revelations that it used dirty tricks to help win elections around the world and had gained unauthorised access to tens of millions of Facebook profiles”, says The Guardian.
In the swing state of Michigan, which Trump won by 10,000 votes, black people account for 15% of eligible voters but represented 33% of the deterrence category in the Trump database.
And in Wisconsin, 5.4% of voters are black yet they made up 17% of the deterrence group. The Rupublican won the state by a margin of 30,000.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
As The Telegraph notes, 2016 election saw the first fall in black turnout for 20 years, a slump that helped “Trump snatch victory in pivotal states”.
Jamal Watkins, vice president of the US National Association for the Advancement of Colored People, told Channel 4 that the campaign amounted to voter “supression”, adding: “We don’t use data to say who can we deter and keep at home. That just seems, fundamentally, it’s a shift from the notion of democracy.”
The allegations have been dismissed as "fake news" by Tim Murtaugh, the communications director for Trump’s re-election campaign.
But civil rights campaigners are calling on Facebook to disclose ads and targeting information from the 2016 election that have never been made public. The Trump campaign spent £44m on Facebook posts alone during that election cycle.
Joe Evans is the world news editor at TheWeek.co.uk. He joined the team in 2019 and held roles including deputy news editor and acting news editor before moving into his current position in early 2021. He is a regular panellist on The Week Unwrapped podcast, discussing politics and foreign affairs.
Before joining The Week, he worked as a freelance journalist covering the UK and Ireland for German newspapers and magazines. A series of features on Brexit and the Irish border got him nominated for the Hostwriter Prize in 2019. Prior to settling down in London, he lived and worked in Cambodia, where he ran communications for a non-governmental organisation and worked as a journalist covering Southeast Asia. He has a master’s degree in journalism from City, University of London, and before that studied English Literature at the University of Manchester.
-
Trump officials reinstating 2 Confederate monuments
Speed Read The administration has plans to 'restore Confederate names and symbols' discarded in the wake of George Floyd's 2020 murder
-
'This is a coordinated campaign of harassment'
Instant Opinion Opinion, comment and editorials of the day
-
Trump nominates Powell critic for vacant Fed seat
speed read Stephen Miran, the chair of Trump's Council of Economic Advisers and a fellow critic of Fed chair Jerome Powell, has been nominated to fill a seat on the Federal Reserve Board of Governors
-
JD Vance rises as MAGA heir apparent
IN THE SPOTLIGHT The vice president is taking an increasingly proactive role in a MAGA movement roiled by scandal and anxious about a post-Trump future
-
Congress should 'step in' to block Trump's White House ballroom makeover
Instant Opinion Opinion, comment and editorials of the day
-
Trump's global tariffs take effect, with new additions
Speed Read Tariffs on more than 90 US trading partners went into effect, escalating the global trade war
-
Eighty years after Hiroshima: how close is nuclear conflict?
Today's Big Question Eight decades on from the first atomic bomb 'we have blundered into a new age of nuclear perils'
-
Epstein: A boon for Democrats?
Feature Democrats' push to release the Epstein files splits the GOP, sending the House into an early summer recess
-
India rejects Trump threat over Russian oil
Speed Read The president said he would raise tariffs on India for buying and selling Russian oil
-
Tariffs: Is Trump winning his trade war?
Feature Trump secures a new trade deal as Europe agrees to 15% tariffs
-
ICE in the fields
Feature American agriculture relies on undocumented workers. What happens now that they're being deported?