Dolmio warns customers not to eat its sauces every day
Parent company Mars Food to introduce new labels on products highlighting high levels of salt, sugar and fat
Dolmio is to label its Italian sauces and meal kits for "everyday" or "occasional" consumption to raise awareness of their high levels of salt, sugar and fat.
The brand's slogan, "When'sa your Dolmio day?", will now function as a literal reminder that some products contain such high levels of unhealthy ingredients that they should not be consumed more than once a week.
For example, one 120g serving of Dolmio's Carbonara Pasta Bake sauce contains 18 per cent of an adult's guideline daily allowance of fat, 16 per cent of salt and 20 per cent of saturated fat.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
"As these products are not intended to be eaten daily, [parent company] Mars Food will provide guidance to consumers on-pack and on its website regarding how often these meal offerings should be consumed within a balanced diet," said the company, in a press release.
Mars Food is also to overhaul many of its products to reduce the amount of sugar, sugar and fat they contain.
A food brand represented by a puppet family of Italian stereotypes might not appear overly concerned with respecting the country's cultural heritage, but the press release said that some recipes would still contain high levels of these ingredients to maintain their "authentic nature".
The change comes as part of a five-year health initiative by Mars Food that, among other things, aims to cut salt in its products by an average of 20 per cent by 2021. It has also pledged that all its tomato-based jar products will include a minimum of one serving of vegetables.
Other brands owned by the company which will be affected by the revamp include the Uncle Ben's range, which will include more wholegrain rice offerings.
The Mars Food website will be updated with the new information "within the next few months".
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Today's political cartoons - November 2, 2024
Cartoons Saturday's cartoons - anti-fascism, early voter turnout, and more
By The Week US Published
-
Geoff Capes obituary: shot-putter who became the World’s Strongest Man
In the Spotlight The 'mighty figure' was a two-time Commonwealth Champion and world-record holder
By The Week UK Published
-
Israel attacks Iran: a 'limited' retaliation
Talking Point Iran's humiliated leaders must decide how to respond to Netanyahu's measured strike
By The Week UK Published
-
Home Office worker accused of spiking mistress’s drink with abortion drug
Speed Read Darren Burke had failed to convince his girlfriend to terminate pregnancy
By The Week Staff Published
-
In hock to Moscow: exploring Germany’s woeful energy policy
Speed Read Don’t expect Berlin to wean itself off Russian gas any time soon
By The Week Staff Published
-
Were Covid restrictions dropped too soon?
Speed Read ‘Living with Covid’ is already proving problematic – just look at the travel chaos this week
By The Week Staff Last updated
-
Inclusive Britain: a new strategy for tackling racism in the UK
Speed Read Government has revealed action plan setting out 74 steps that ministers will take
By The Week Staff Published
-
Sandy Hook families vs. Remington: a small victory over the gunmakers
Speed Read Last week the families settled a lawsuit for $73m against the manufacturer
By The Week Staff Published
-
Farmers vs. walkers: the battle over ‘Britain’s green and pleasant land’
Speed Read Updated Countryside Code tells farmers: ‘be nice, say hello, share the space’
By The Week Staff Published
-
Motherhood: why are we putting it off?
Speed Read Stats show around 50% of women in England and Wales now don’t have children by 30
By The Week Staff Published
-
Anti-Semitism in America: a case of double standards?
Speed Read Officials were strikingly reluctant to link Texas synagogue attack to anti-Semitism
By The Week Staff Published