Caprera brings good food to the table

Recent years have done little to restore consumers' faith in the big supermarkets and a growing number are turning to independent producers for assurance on the provenance of their food. Too often the trade-off is convenience, but a new online marketplace, Caprera, questions why we need to compromise at all.

"For too long 'good food' has been reduced to nothing more than a slogan that supermarkets exploit for their own commercial benefit," says founder and chief executive Jeremy Hibbert-Garibaldi. "We believe customers deserve so much better and we want them to realise this. We want 'good food' to actually mean something again."

Caprera brings together products from an ever-growing assortment of producers spanning the UK, from meat and freshly baked goods to store-cupboard essentials. It has also tapped into the trend of craft drinks – brands include Jensen's, which produces gin from its distillery in Bermondsey, London, and Gosnells' rather more unusual tipple of mead, a honey-based drink, fermented and hand-bottled in its Peckham premises.

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What unites them all is their commitment to quality produce and sustainable practices – something Caprera tests against stringent criteria. This encompasses a ban on the use of artificial flavourings and colourings, genetically modified organisms (GMOs) and synthetic growth hormones, as well as requiring that ingredients be mindfully sourced.

And as with any other online shop, the goods are delivered straight to your door, leaving little excuse not to hop on the ethical bandwagon.

caprera.com