Intel will create a dedicated division to design the "next generation" of autonomous driving systems, a blog post on its website announced.
He will be joined by Kathy Winter, the former vice president of global motoring technology supplier Delphi Automotive, who last year became the first person to drive across the US using an autonomous vehicle.
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Intel's efforts to expand its involvement in the driverless industry goes beyond a shift in internal structuring, reports Alphr. News emerged late last month that the company will partner Delphi Automotive and developer Mobileye to assist in "creating self-driving technology".
Autonomous technologies have been adopted by the world's leading manufacturers in a relatively short space of time, with Volkswagen and Ford investing heavily.
However, Forbes says Intel has stiff competition from the likes of Nvidia and Qualcomm, who both have "a multi-year head start" thanks to their involvement with Tesla's Autopilot 2.0 system.
Tesla chief executive Elon Musk revealed this week that his electric car company will be introducing Autopilot features through incremental updates starting later this month, including auto steer and auto lane change.