Giant slayer: Essential’s first take on the smartphone
An Ultra-HD camera and ceramic design appear on the startup’s debut product
Essential is emerging as one of the few mobile phone startups that could mount a challenge to tech leaders such as Apple and Samsung.
The company is headed up by Andy Rubin, a co-founder of the mobile software giant Android, who plans to launch an ecosystem of smart products that seamlessly work together, according to The Verge.
The first product to come from the smartphone maker is the Essential Phone. The device runs on third-party operating software Android Oreo, but the website says it will act as a “vanguard” for future first-party exclusives.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The smartphone’s design is unlike that of most of its competitors. It boasts an edge-to-edge display with a small indent at the top for its front-facing camera. The display is housed in a titanium and ceramic body, an unconventional alternative to the glass and aluminium designs that appear on many high-end devices.
Power comes from Qualcomm’s Snapdragon 835 processor, the same chip that’s found in the HTC 10 and Samsung Galaxy S7, says Expert Reviews. The phone comes with 128GB of storage, although there doesn’t appear to be a microSD slot to expand that.
The smartphone boasts a 13-megapixel rear-facing camera and an 8-megapixel lens at the front, the site says, both of which can shoot video in ultra-HD 4K resolution. The quality of both shooters is “commendable”, even if you compare the phone to its more expensive rivals.
Buyers can spec their smartphone in one of two colours: Black Moon or Pure White. Each version costs $499 (£380), but that rises to $678 (£515) if you opt for the 360-degree camera accessory.
Unfortunately, Essential is only selling its smartphone to buyers in North America, but this could change if it proves to be a popular alternate to the iPhone 8 and Samsung Galaxy S8.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Geoff Capes obituary: shot-putter who became the World’s Strongest Man
In the Spotlight The 'mighty figure' was a two-time Commonwealth Champion and world-record holder
By The Week UK Published
-
Israel attacks Iran: a 'limited' retaliation
Talking Point Iran's humiliated leaders must decide how to respond to Netanyahu's measured strike
By The Week UK Published
-
Crossword: November 2, 2024
The Week's daily crossword puzzle
By The Week Staff Published
-
Sport on TV guide: Christmas 2022 and New Year listings
Speed Read Enjoy a feast of sporting action with football, darts, rugby union, racing, NFL and NBA
By Mike Starling Published
-
House of the Dragon: what to expect from the Game of Thrones prequel
Speed Read Ten-part series, set 200 years before GoT, will show the incestuous decline of Targaryen
By Chas Newkey-Burden Published
-
One in 20 young Americans identify as trans or non-binary
Speed Read New research suggests that 44% of US adults know someone who is transgender
By The Week Staff Published
-
The Turner Prize 2022: a ‘vintage’ shortlist?
Speed Read All four artists look towards ‘growth, revival and reinvention’ in their work
By The Week Staff Last updated
-
What’s on TV this Christmas? The best holiday television
Speed Read From films and documentaries to musicals for all the family
By The Week Staff Published
-
Coco vision: up close to Chanel opticals
Speed Read Parisian luxury house adds opticals to digital offering
By The Week Staff Published
-
Abba returns: how the Swedish supergroup and their ‘Abba-tars’ are taking a chance on a reunion
Speed Read From next May, digital avatars of the foursome will be performing concerts in east London
By The Week Staff Published
-
‘Turning down her smut setting’: how Nigella Lawson is cleaning up her recipes
Speed Read Last week, the TV cook announced she was axing the word ‘slut’ from her recipe for Slut Red Raspberries in Chardonnay Jelly
By The Week Staff Published