Bonjour Londres: All you need to know about the new Dior Harrods pop-up
Dior Bespoke in London
In our last interview with Maria Grazia Chiuri, the Roman designer described her role as artistic director of the Dior womenswear world - which includes ready-to-wear, haute couture and accessories - as a delicate balancing act, a custodianship of the Parisian brand's heritage with a view to contemporary customers.
"On one side, I want to be a curator for the past", she said. "On the other, I want to give my point of view about the future".
A new Dior pop-up, which opens at Harrod's department store this Saturday for the month of August, stands proof of Chiuri's particular knack at re-interpreting the brand's codes.
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Dior's arrival at Harrod's is signalled with a special window display, featuring the Dior Oblique motif. The brand's signature logo print was first issued in the 1970s during Marc Bohan's tenure at the brand; for Harrod's, Chiuri cast the geometri design in light green.
Woven into a canvas jacquard, the green Dior Oblique graces the marque's classic bags including the Saddle and Miss Dior, while new creations such as the small Diorquake pouches will make their SW1 debut. Marc Bohan's legacy is further writ-large on slogan T-shirts reading 'C'est Non, Non, Non et Non'.
Another important souvenir of Dior's London moment comes in the shape of the brand's square top-handle Book Tote: for the first time, the bag can be monogrammed with initials, full names or a word of choice, courtsey of a newly launched personalisation service.
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