The ultimate shave: the Acqua di Parma barbiere

Acqua Di Parma, the luxury Italian brand that bottles the best floral and aromatic fragrances of Italy from coast to campagna has just launched the ultimate pampering experience for men at London’s Selfridges.

Its new ultra indulgent Barbiere, located in the hub of the store’s new Men’s Designer Street Fashion department on floor one (which also boasts its own mini skate park!) is the first of its kind in the UK: a haven for those seeking a one-of-a-kind Acqua Di Parma overhaul thanks to various grooming services - most notably a traditional Italian shave performed by specialist barbers who have mastered an art that has been handed down for generations.

The shave involves various steps to prime and smooth the skin which are meticulously performed by these skin ‘technicians’. You can choose an Express Shave but we recommend the l'ultima Acqua di Parma experience with the longer ‘Prestige Shave'.

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The L-shaped Barbiere of barber’s boutique is suitably stylish: clad in rich walnut with dashes of bright Parma yellow, the place exudes Italian spezzatura thanks to low lighting, amazing aromas, stylish art books and a dinky Fiat 500, an icon of Italian design if ever there was one.

Gentlemen can bolt on as many grooming services as they wish from facials and brow trimming to haircuts. Beards are given special attention and of course, all Acqua Di Parma products are readily available for that extra special treat. You’ll come out looking and feeling like a young Marcello Mastroianni. For bookings contact +44 (0) 20 7318 3595.