Acqua Di Parma, the luxury Italian brand that bottles the best floral and aromatic fragrances of Italy from coast to campagna has just launched the ultimate pampering experience for men at London’s Selfridges.
Its new ultra indulgent Barbiere, located in the hub of the store’s new Men’s Designer Street Fashion department on floor one (which also boasts its own mini skate park!) is the first of its kind in the UK: a haven for those seeking a one-of-a-kind Acqua Di Parma overhaul thanks to various grooming services - most notably a traditional Italian shave performed by specialist barbers who have mastered an art that has been handed down for generations.
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