Nek-no-minate: binge drinking craze spawns offshoots - video

From horse-riding in Tesco to charity in South Africa: internet challenges Neknominate

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THE deaths of two young Irish men apparently linked to the 'Neknominate' drinking craze has not curbed the popularity of the social media trend, which encourages people to film themselves "necking" one or several alcoholic drinks and post the footage online.

The fad has been condemned as "highly dangerous" and "potentially lethal" as it encourages chain binge drinking. After the first person posts footage of themselves drinking, they nominate a friend to follow suit. Those nominated are supposed to complete their challenge within 24 hours and try to outdo the person who first challenged them.

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