America's favorite fast food restaurants

There are different ways of thinking about how Americans define how they most like to spend their money on burgers, tacos and fried chicken

in focus shot of a person holding a fast food burger. in the blurred background is a person seated with a purple hoodie
Subway now has more locations in the US than McDonald's
(Image credit: Zak Nuttall / 500px / Getty Images)

The rise of fast food chain restaurants was one of the most notable — and controversial — dining trends of the 20th century. Today there are more than 548,000 fast food restaurants in the world, with more than a third of them in the U.S. alone. If Americans are driving the world's fast food industry, what are their favorites in a marketplace that is now quite crowded?

Where Americans spend the most money

For decades the whole concept of fast food was inexorably tied to the burger-and-milkshake chain McDonald's, which was founded in 1948 by brothers Maurice and Richard McDonald in San Bernardino, California. Their chief innovation was that rather than "cooking each meal to order, they prepared their burgers ahead of time and kept the food warm under high-powered heat lamps," said The Street. The rest is history.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

While McDonald's no longer has the most locations in the U.S. — that distinction now belongs to Subway and its more than 20,000 shops — the golden archesit still outpaces all other fast food chains in revenue by a country mile, according to QSR Magazine. That's in spite of a modest revenue decline in 2024. That year, the company still had almost double the revenue of second-place Starbucks. Chick-fil-A, Taco Bell and Wendy's rounded out the top five in sales. But raw volume can mask inefficiency. By a statistic called Average Unit Volume (AUV), which measures "average annual sales that a brand earns per restaurant," Chick-fil-A is the runaway leader, with $6.7 million in sales per restaurant in 2023, said The Food Institute. By that measure, Subway lags behind, with an AUV of just $490,000, which "remains low compared with its rivals and other sandwich concepts," said Restaurant Business.

Brands Americans rank highest

Revenue is one thing; perception is another. Chick-fil-A topped the American Customer Satisfaction Index in both 2023 and 2024, while McDonald's was dead last. Meanwhile, USA Today readers ranked California-based Mexican chain Del Taco the best in the country. They loved not just the burritos but also the crinkle fries, whose "shape holds salt and crispiness, which really helps if you order them covered in chili, queso or carne asada," said USA Today. Del Taco ranked 35th in the country in revenue, at 600 locations. KFC, Chick-fil-A, In-N-Out Burger and Hardee's completed USA Today's reader-chosen top 5.

"If you don't live in the Midwest, it's likely you've never even heard of" the burger chain Culver's, said Fodor's, which ranked the restaurant the top fast food option in the country, followed by Shake Shack, In-N-Out, Whataburger and Raising Cane's, a southern chain whose stores "sling out the best-battered chicken strips in America's fast food industry." But not everyone thinks Raising Cane's even offers the best fast food fried chicken in the States. Philippines-based Jollibee's "Chickenjoy," which is "satisfyingly light, flavorful in a 'tastes like chicken' sort of way, and supremely moist," said Eater.

Another list was created "according to our personal opinions, in addition to recent reviews and comments from across the web, particularly Reddit," said The Daily Meal, which ranked Checkers (also known as Rally's in the Midwest) first. The chain's menu offers a "cornucopia of classic staples" highlighted by its "trademark seasoned french fries," which were "virtually impossible to resist as they sit in the bag on the car ride home." Culver's was second on that list.

David Faris

David Faris is an associate professor of political science at Roosevelt University and the author of It's Time to Fight Dirty: How Democrats Can Build a Lasting Majority in American Politics. He is a frequent contributor to Informed Comment, and his work has appeared in the Chicago Sun-Times, The Christian Science Monitor, and Indy Week.