Christmas gifts for children: the top toys of 2024

TV Presenter Helen Skelton and Kids celebrate unveiling of top Christmas toys

Christmas 2024 toy sales are set to be 'record-breaking'

(Image credit: DreamToys)

published 14 November 2024

Hatchimals, Hot Wheels and Hex Bots are among the top toys on sale this year, according to the Toy Retailers Association.

The annual Dreamtoys list is selected by an independent panel of toy retailers and toy experts and, with only six weeks until Christmas, they are all "expected to fly off the shelves", said The Scotsman.

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"Sales are being boosted this year by a growing number of nostalgic kidults – individuals aged 12 and older", said Toy World magazine. The latest data from market research company Circana shows that these older toy-lovers account for nearly one in every three pounds spent on toys in the UK. "Toys are increasingly being recognised for their positive mental health benefits as they spark nostalgia and bring escapism from global turmoil into consumers' lives," said Melissa Symonds, UK toys director for Circana.