"Sociology suggests that pundits and policy makers have been looking at vaccine refusal all wrong," Dartmouth College sociology professor Brooke Harrington writes for The Atlantic.
That's because they've been treating it as if it were "an individual problem" when it's really "a social one." Incentive strategies like Ohio's lottery program haven't cut it because they don't deal with "interpersonal dynamics," including behaviors that "convey status or lead to ostracism," Harrington writes.
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