The Silver Arrows, who have won the constructors’ championship for six successive seasons, also announced a new official principal partnership with INEOS at the Royal Automobile Club in England’s capital city.
Mercedes will now fully launch their 2020 challenger with a Valentine’s Day shakedown at Silverstone on Friday 14 February.
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The final two teams, Alfa Romeo and Haas, will then reveal their challengers on Wednesday 19 February, the first day of pre-season testing in Barcelona.
Last week Haas published digital renderings of their VF-20 livery on social media.
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New partnership
Mercedes team principal Toto Wolff was joined at the event by INEOS chairman and chief executive Sir Jim Ratcliffe.
INEOS’s red branding appears on the new W11 car, which carries on the existing silver, black and green colour scheme.
Speaking about the new partnership, Wolff said: “It is a very proud moment for us to welcome INEOS to Mercedes in their new capacity as principal partner. The company’s ambition, dynamism and entrepreneurial flair are a perfect fit for the spirit of Mercedes-AMG Petronas.
“Both companies share a restless desire to improve every day and a strong commitment to achieving the very best results. Our partnership will be defined by tackling great challenges together - on the race track, on water and on the stages of the [cycling] Grand Tours - and we will be aiming to raise the bar in each of them.
“Furthermore, this new partnership is an important cornerstone of our future plans in Formula 1. It once again serves to demonstrate the attraction of the sport for ambitious, global brands with a long-term vision for success.”
(Image credit: Formula1.com)
Ratcliffe, Britain’s richest man, added: “It’s a proud moment for INEOS to become principal partner to the world’s best Formula 1 team – and by extension to one of the world’s most prestigious brands, Mercedes Benz.
“The Mercedes team is a leader in global sport and have consistently shown that they are at the forefront of technological innovation and human performance. Their grit and determination to redefine what is possible makes them a natural fit for INEOS.
“By strengthening our partnership with Mercedes-AMG Petronas it will allow us to identify and unlock even greater performance gains across the wider INEOS sports family.”
How fans reacted to the W11 livery
A look at some of the complimentary, and not so complimentary, reactions from F1 fans on Twitter…
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