How can you find a financial adviser you trust?
Four ways to detect professionals who will act in your best interest
It is one thing to realize that you could benefit from the guidance of a financial professional. But actually securing that guidance can feel like a big hurdle to clear, especially if you are nervous about the prospect because of questions around trust.
"Financial services is one of the least trusted industries in the economy," said Harvard Business School. In part, this is due to a "matter of information asymmetry," wherein "much like auto mechanics, financial advisers often know more about the necessity and quality of the service than the client." But with a little know-how, finding a financial adviser you can count on will become a bit easier.
Focus on fiduciaries
When choosing a financial adviser, a smart way to quickly narrow it down to professionals who will always have your back is to look for advisers who are fiduciaries. When an adviser is bound by fiduciary duty, they are required to act in your best interest at all times. In other words, these advisers "must only recommend investments and other financial planning products that are the best fit for their clients, following certain rules and regulations," said NerdWallet.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Some advisers "can act in a fiduciary capacity" but are not necessarily fiduciaries, added NerdWallet. These advisers "may recommend products for which they receive a commission or other form of payment," presenting a potential conflict of interest.
Understand fee structures
Being aware of how a financial adviser makes money can also offer clarity on where their interests lie. Advisers may only earn money from the fees you pay them, or they may additionally bring in income from selling certain financial products.
The latter arrangement — known as a fee-based financial adviser — "can be a red flag if you feel any pressure during your conversation to add on or upgrade your initial request." This may also lead to a situation where an adviser "may suggest an investment that isn't perfect for your situation because they receive a higher payout on that specific investment," said Kiplinger.
Consider credentials
Another way to sort through the pool of advisers is to seek certain credentials, as these can "indicate a certain level of education and competence," said Bankrate. For instance, "well-recognized standards such as chartered financial analyst (CFA) or certified financial planner (CFP)," entail completing coursework and passing an exam and also "require their holders to act as a fiduciary."
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
These credentials reflect an adviser's area of expertise as well, allowing you to better assess whether they can meet your needs, like in preparing for retirement or building an investment strategy.
Check disciplinary records
Another thing to weigh is an adviser's track record. You can verify their employment history and check for any past disciplinary actions on their Form ADV, available through the SEC, or on FINRA's BrokerCheck website.
Keep in mind that "not all financial adviser disclosures carry equal weight" and that "complaints can happen for a number of reasons and are sometimes the result of what's going on in the industry," said SmartAsset. That said, "it can be a red flag if an adviser has numerous complaints on record that are similar in nature," or a particularly egregious violation in their past.
Becca Stanek has worked as an editor and writer in the personal finance space since 2017. She previously served as a deputy editor and later a managing editor overseeing investing and savings content at LendingTree and as an editor at the financial startup SmartAsset, where she focused on retirement- and financial-adviser-related content. Before that, Becca was a staff writer at The Week, primarily contributing to Speed Reads.
-
5 criminally underrated cartoons about Pete Hegseth’s war crimeCartoon Artists take on USS Hegseth, rats leaving the sinking ship, and more
-
Can Mike Johnson keep his job?Today's Big Question GOP women come after the House leader
-
A postapocalyptic trip to Sin City, a peek inside Taylor Swift’s “Eras” tour, and an explicit hockey romance in December TVthe week recommends This month’s new television releases include ‘Fallout,’ ‘Taylor Swift: The End Of An Era’ and ‘Heated Rivalry’
-
How your household budget could look in 2026The Explainer The government is trying to balance the nation’s books but energy bills and the cost of food could impact your finances
-
What are the pros and cons of a Roth conversion for retirement?Pros and Cons By converting a traditional IRA to a Roth IRA, retirees can skip paying taxes on their withdrawals
-
4 easy tips to avoid bank feesThe Explainer A few dollars here and there might seem insignificant, but it all adds up
-
4 often overlooked home maintenance tasks that could cost you laterThe Explainer A little upkeep now can save you money down the road
-
What are portable mortgages and how do they work?the explainer Homeowners can transfer their old rates to a new property in the UK and Canada. The Trump administration is considering making it possible in the US.
-
How can you tell if you are ready to retire?the explainer All the preparation you need to sail off into your golden years
-
What’s the best way to use your year-end bonus?the explainer Pay down debt, add it to an emergency fund or put it toward retirement
-
Can medical debt hurt your credit?The explainer The short answer is yes, though it depends on the credit scoring mode
