California's new AI regulations are cracking down on political deepfakes

Gov. Newsom made good on his promise to target AI-generated content being spread during election season

Nine humanoid robots gather around a ballot box decorated with the flag of the United States
In the age of generative AI, there is a lot of sophisticated fake content floating around the web
(Image credit: mathisworks / Getty Images)

California has passed a set of laws that aim to moderate the spread of misinformation and deceptive digital audio or visual content pertaining to the upcoming election. The introduction of advanced generative artificial intelligence has made that threat more pervasive, but California's new regulations will hold social media platforms accountable for what the platforms allow to spread.

Targeting political deepfakes

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Theara Coleman, The Week US

Theara Coleman has worked as a staff writer at The Week since September 2022. She frequently writes about technology, education, literature and general news. She was previously a contributing writer and assistant editor at Honeysuckle Magazine, where she covered racial politics and cannabis industry news.