What’s happening with the Welsh elections?

Close race for Senedd seats but most Welsh voters unsure how new ballot system works

Wales elections
New closed list proportional voting system changes how MS seats are decided
(Image credit: Geoff Caddick / AFP / Getty Images)

Wales goes to the polls on 7 May but 58% of Welsh voters don’t know how their votes will be counted. In the hugely important Senedd election that could topple Welsh Labour’s 27-year grip on devolved power, there will be a new voting system – but that’s news to all but 7% of the electorate, according to polling by YouGov/Cardiff University.

Labour has “topped” elections in Wales for years, said Politico, but now looks headed for defeat. Some even predict a rout so heavy, the party could be “fighting for a reason to exist”.

How will Senedd voting work now?

The elections to the Welsh parliament – which can raise local taxes and has the power to make laws on healthcare, education, local transport, social services and culture – will be held under a new closed list proportional system.

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From 1999 until now, the Senedd was elected using the additional member system that is also used in Scotland. Voters would cast two votes: one for a constituency candidate, and one for a party. The constituency votes were counted on a first-past-the-post basis, and a special formula was applied to the count of party votes to select 20 additional members of the Senedd, each representing one of five regions.

But this year, voters will cast one vote only – and for a party (or an independent), rather than an individual. Each political party will prepare a list of up to eight candidates for each constituency, and MS seats will be allocated on the share of votes that each party (or independent) receives. The number of MSs will increase from 60 to 96, and the number of constituencies will decrease from 40 to 16.

One of the advantages of the new system is the end of by-elections: if an MS seat becomes vacant during a Senedd term, it will be filled by the next candidate on their party’s list. Or, if the departing MS is an independent, it will be left vacant until the next election.

But as well as potentially confusing voters, as the YouGov/Cardiff University polling suggests, the closed list system also “reduces voter choice”, said the Institute for Government think tank. Voters can no longer “express a preference” for a particular candidate, which could be said “to reduce the direct accountability between voters and MSs”.

The new system may also “benefit emergent parties in Wales, to the detriment of more established parties, whose candidates are more likely to have a strong personal profile”. Many think this will help Reform, “who are recognisable at a national level but lack a well-established local party presence or well-known candidates across Wales”.

Who will win and which issues will decide it?

Three key issues will decide the outcome of this election, according to a Savanta poll for the BBC: the cost of living; the performance of health and social care services, and the level of immigration. There is some demographic variation: health and social care is “particularly important” to older voters and women, while immigration is the key issue for those who voted Reform at the 2024 general election. Younger voters also singled out “a fourth issue: housing”.

Reform and Plaid Cymru are currently neck and neck, said Wales Online, and projected to be tied on 28 seats each”, with Labour “just behind on 26”. The Greens and the Conservatives are each projected to get 10% of the vote – meaning the Greens could win MS seats for the first time – with the Liberal Democrats on 7%. The most common prediction is a Plaid minority government propped up by Labour, “blowing a hole in Labour’s status as the default governing party”, said Politico.

What does it all mean for Keir Starmer? 

Nigel Farage said yesterday that the Senedd vote “doubles up as a referendum on Keir Starmer’s premiership”. He claimed Labour’s “dominance in Wales and, in particular, the Valleys” would end on 7 May, and, if we get this right, “we will get rid of the worst prime minister any of us have seen in our lifetime”.

Labour’s Eluned Morgan, First Minister of Wales, has said this is not a time for a protest vote against the prime minister, and voters should “wake up” to the prospect of two pro-independence parties – Plaid Cymru and the Greens – ending up in power when so much is at stake for the economy and public services.

 
Chas Newkey-Burden has been part of The Week Digital team for more than a decade and a journalist for 25 years, starting out on the irreverent football weekly 90 Minutes, before moving to lifestyle magazines Loaded and Attitude. He was a columnist for The Big Issue and landed a world exclusive with David Beckham that became the weekly magazine’s bestselling issue. He now writes regularly for The Guardian, The Telegraph, The Independent, Metro, FourFourTwo and the i new site. He is also the author of a number of non-fiction books.