Speed Reads

shake it off

Taylor Swift pulls all her music from Spotify. Spotify begs her to come back.

For better or worse, Spotify has revolutionized the music industry — but a single artist can still bring the subscription-based music service to its knees. This morning, Taylor Swift quietly removed all her music from Spotify, prompting a blog post in which the Spotify team openly begs her to return.

"Taylor, we were both young when we first saw you, but now there's more than 40 million of us who want you to stay, stay, stay," says Spotify. "It's a love story, baby, just say, Yes."

Spotify also compiled a playlist with a none-too-subtle message for the pop star:

Swift hasn't issued a formal statement explaining why she pulled her albums, but fan reaction on Twitter has been widespread and intense.