There's room for everyone in the world of Sanrio, but a strange new character that uses bacon as a blanket and is constantly fatigued could be giving Hello Kitty a run for her money.
Gudetama is a sluggish egg that has become a surprise hit for the company, The Wall Street Journal reports. It has more online followers than any other character, and is Sanrio's foray into the datsuryoku, or "listless," genre. It is often portrayed in cartoons and on products as a fried egg, but also appears hardboiled and in omelette and custard form. Fan Narumi Wong told WSJ she likes Gudetama because "it's lazy. It's got a market with university students, given we've got a lot of work and sometimes we just want to laze around."
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