Americans are expected to spend $19.7 billion this Valentine's Day
If you're single this Valentine's Day, your wallet is probably thanking you. The 54.8 percent of American consumers celebrating the holiday in 2016 are expected to combine for $19.7 billion in spending, according to the National Retail Federation.
Here are some of the popular items people are springing for:
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Jewelry: $4.4 billion
Apparel: $2 billion
Flowers: $1.9 billion
Candy: $1.7 billion
Greeting cards: $1.1 billion
Jennifer Lopez may have been wrong about the cost of love.
