If you're single this Valentine's Day, your wallet is probably thanking you. The 54.8 percent of American consumers celebrating the holiday in 2016 are expected to combine for $19.7 billion in spending, according to the National Retail Federation.
Here are some of the popular items people are springing for:
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Jewelry: $4.4 billion
Apparel: $2 billion
Flowers: $1.9 billion
Candy: $1.7 billion
Greeting cards: $1.1 billion
Jennifer Lopez may have been wrong about the cost of love.
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