Clinton supporters frequent Gawker; Trump fans like Fortune
Do you read Politico, Gawker, and Jezebel? If yes, there's a good chance you're supporting Hillary Clinton in 2016. If FiveThirtyEight, Nerdist, and The Oatmeal are more your speed, you're probably feeling the Bern.
So finds a new analysis of media preferences from DemographicsPro, which compared the consumption habits of supporters of the five remaining candidates to average Twitter users.
(Reason)
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Perhaps even more striking than the Democrats' habits, however, is the contrast on the Republican side. While fans of Ted Cruz and John Kasich each overwhelmingly prefer traditionally conservative outlets like National Review — suggesting the two candidates are competing for much of the same audience — Donald Trump's supporters like Fortune, CNBC, and Men's Humor. That latter selection makes sense in light of Trump's significant gender gap: More women say they cannot imagine voting for him than say the same about any other contender.
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Bonnie Kristian was a deputy editor and acting editor-in-chief of TheWeek.com. She is a columnist at Christianity Today and author of Untrustworthy: The Knowledge Crisis Breaking Our Brains, Polluting Our Politics, and Corrupting Christian Community (forthcoming 2022) and A Flexible Faith: Rethinking What It Means to Follow Jesus Today (2018). Her writing has also appeared at Time Magazine, CNN, USA Today, Newsweek, the Los Angeles Times, and The American Conservative, among other outlets.
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