After 122 years of making chocolate, Hershey has decided to try making something else: dried meat bars. In August, the chocolate company will begin selling Krave protein bars made out of dried meats, mangos, cranberries, and quinoa in an effort to appease America's growing interest in healthy eating.
The news of the company's plans to capitalize on the Krave beef jerky brand it bought last year, rather than focus on its iconic chocolate, follows the steady decline in Americans' taste for candy. Chocolate sales have slowed drastically in the U.S. since 2010, only growing by 4 percent. The sale of meat snacks, in comparison, spiked by 10 percent during the same period.
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