"As 2016 wraps up, we hope everyone will ring in the new year with love in their hearts," Starbucks says in its new "10 Days of Cheer" campaign, and The Associated Press suggests the coffee purveyor "aims to drum up holiday sales," too. The "cheer" is a free tall espresso drink from 1 to 2 p.m. at 100 stores a day from today until Jan. 2 (except Christmas). You might think of it as a sort of caffeinated lottery, or perhaps a treasure hunt. If you want to play, Starbucks is listing each day's "Pop Up Cheer Party" locations at StarbucksCheer.com and on Twitter, #FindCheer or #10daysofcheer.
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