Starbucks is giving away free espresso drinks for 10 days, if you're in the right place at the right time

Starbucks might give you a free drink this holiday season — (Image credit: Gianluigi Guercia/AFP/Getty Images)

"As 2016 wraps up, we hope everyone will ring in the new year with love in their hearts," Starbucks says in its new "10 Days of Cheer" campaign, and The Associated Press suggests the coffee purveyor "aims to drum up holiday sales," too. The "cheer" is a free tall espresso drink from 1 to 2 p.m. at 100 stores a day from today until Jan. 2 (except Christmas). You might think of it as a sort of caffeinated lottery, or perhaps a treasure hunt. If you want to play, Starbucks is listing each day's "Pop Up Cheer Party" locations at StarbucksCheer.com and on Twitter, #FindCheer or #10daysofcheer.

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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.