Starbucks is giving away free espresso drinks for 10 days, if you're in the right place at the right time

Starbucks might give you a free drink this holiday season

(Image credit: Gianluigi Guercia/AFP/Getty Images)

published 23 December 2016

"As 2016 wraps up, we hope everyone will ring in the new year with love in their hearts," Starbucks says in its new "10 Days of Cheer" campaign, and The Associated Press suggests the coffee purveyor "aims to drum up holiday sales," too. The "cheer" is a free tall espresso drink from 1 to 2 p.m. at 100 stores a day from today until Jan. 2 (except Christmas). You might think of it as a sort of caffeinated lottery, or perhaps a treasure hunt. If you want to play, Starbucks is listing each day's "Pop Up Cheer Party" locations at StarbucksCheer.com and on Twitter, #FindCheer or #10daysofcheer.

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Peter Weber is a senior editor at TheWeek.com, and has handled the editorial night shift since the website launched in 2008. A graduate of Northwestern University, Peter has worked at Facts on File and The New York Times Magazine. He speaks Spanish and Italian and plays bass and rhythm cello in an Austin rock band. Follow him on Twitter.

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