Speed Reads

good news for gabbers

Verizon is bringing back its unlimited data plan

In an attempt to entice ardent talkers, texters, and data users to sign up or stay with Verizon, the company will start offering on Monday an unlimited data plan for $80 a month.

Under the plan, customers will pay for unlimited data, talking, and texting, and must agree to AutoPay and paper-free billing. Families can also participate, paying $45 per line for four lines. Verizon is the largest wireless provider in the United States, and it was "inevitable" that the company would set up a plan similar to what T-Mobile and Sprint offer, Roger Entner, a telecom analyst with Recon Analytics, told USA Today. "[It] forces AT&T also to follow suit," he added.

Verizon last offered unlimited data plans in 2012, then shifted to plans that allowed users to share data with other members of their family. On the unlimited data plan, the company will let customers stream using high definition video and use their smartphones as wireless hotspots for up to 10 GB with no extra fees.