In an attempt to entice ardent talkers, texters, and data users to sign up or stay with Verizon, the company will start offering on Monday an unlimited data plan for $80 a month.
Under the plan, customers will pay for unlimited data, talking, and texting, and must agree to AutoPay and paper-free billing. Families can also participate, paying $45 per line for four lines. Verizon is the largest wireless provider in the United States, and it was "inevitable" that the company would set up a plan similar to what T-Mobile and Sprint offer, Roger Entner, a telecom analyst with Recon Analytics, told USA Today. "[It] forces AT&T also to follow suit," he added.
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