Amazon is releasing a camera that will tell you if your outfit is ugly
Your best friend might tell you that your expensive, faux-mud-splattered jeans are "cute," but when it's the hard truth you want, you need to turn to artificial intelligence. Amazon announced Wednesday that will be releasing the "Echo Look," a camera that will rate your outfits based on data from "machine learning algorithms with advice from fashion specialists."
A part of Amazon's "Echo" line of home assistant gadgets, Echo Look can be asked to take full-length photos of you and can record videos of you turning or walking so you can see how you look from angles that you can't catch by craning your head in the mirror. Echo Look also integrates the app Style Check that will compare two different outfits for you and let you know which is more flattering. Hey, who needs friends anyway?
The Verge adds, "The device appears to be Amazon's way of expanding its fashion retail shop, as it will store your lookbook and recommend outfits that suit your style. From a fashion and lifestyle perspective, the camera could be a way to enter the fitness realm as well — soon, the Echo Look might have an app that could take daily photos of you to compare weight loss progress, for example."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Right now, Echo Look is available by invite only for $199.99. You can request one here.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
-
Today's political cartoons - February 2, 2025
Cartoons Sunday's cartoons - Groundhog Day, cryptocurrency, and more
By The Week US Published
-
5 sunny-side up cartoons about egg prices
Cartoons Artists take on inflated prices, double standards, and more
By The Week US Published
-
'Swimming in the sky' in northern Brazil
The Week Recommends The pools of Lençóis Maranhenses are clear and blue
By The Week UK Published
-
Chinese AI chatbot's rise slams US tech stocks
Speed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
By Peter Weber, The Week US Published
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine
By Peter Weber, The Week US Published
-
Biden expected to block Japanese bid for US Steel
Speed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
By Peter Weber, The Week US Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published
-
Enron mystery: 'sick joke' or serious revival?
Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
By Peter Weber, The Week US Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published