This pillow costs as much as a fancy car

This pillow is perfectly tailored to the shape of your head.

(Image credit: Courtesy image)

published 19 May 2017

Finally, the One Percent can rest easy. The Van der Hilst Tailormade Pillow ($56,995), marketed as the world's most expensive item of its kind, is available in a luxury edition that has a 24-karat gold cover and a zipper decorated with a large sapphire and four diamonds. The pillow itself was developed by a Dutch physical therapist and requires a 3-D scan of the client's head so that the memory-foam foundation can be custom-sculpted by a robot. Craftspeople then cut and sew a custom cover, made from Egyptian cotton, mulberry silk, or breathable Tencel. Leave out the gems and gold fabric, and you can have the rest of the experience for just $4,995 — "because that's way more reasonable."