Facebook is falling behind in the youth movement. New data shows the social media giant is losing its appeal with teenagers in the U.S., specifically to the photo-sharing app Snapchat.
A new study by the research firm eMarketer found that in 2017 alone, Facebook lost 1.4 million users between the ages of 12 to 17 — a roughly 10 percent drop for that demographic, Recode notes. The fall was even worse than what eMarketer had predicted, having anticipated just a 3.4 percent drop in users aged 12 to 17, Recode reports — and even that modest downturn was the first time eMarketer had ever projected declining user rates for Facebook across any age group.
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