Pennsylvania business infiltrates Cleveland to try to recruit LeBron James to the Sixers
It's safe to say the biggest perk of owning a construction company is that you have the tools to, well, build things. For Asher Raphael, the CEO of Power Home Remodeling in Chester, Pennsylvania, this workplace benefit allowed him to erect some choice billboards along a major thoroughfare in Cleveland:
Raphael arranged for the unsubtle advertisements not to boost his sales of siding and lumber, but to hopefully recruit LeBron James, basketball's reigning monarch, to his hometown Philadelphia 76ers. James can opt out of his contract with the Cleveland Cavaliers this summer to become an unrestricted free agent, and the Sixers technically do have the cap space to make him an offer.
"LeBron is in the conversation of being the best player of all time," Raphael told ESPN's Darren Rovell. "We think if he comes to Philly, he gets a couple more championships." Raphael apparently demurred in telling Rovell how much the signage set him back — but compared to the millions the Sixers would have to shell out to land James this summer, it's really the least he could do.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kimberly Alters is the news editor at TheWeek.com. She is a graduate of the Medill School of Journalism at Northwestern University.
-
Swiss bliss: Chenot Palace Weggis takes wellness to the next level
The Blend Heath retreat on Switzerland's Lake Lucerne offers a mid-winter reset
By Felix Bischof Published
-
Earth's mini-moon was the moon all along
Under the radar More lunar rocks are likely floating in space
By Devika Rao, The Week US Published
-
Crossword: February 4, 2025
The Week's daily crossword
By The Week Staff Published
-
Beyoncé, Kendrick Lamar take top Grammys
Speed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
By Peter Weber, The Week US Published
-
The Louvre is giving 'Mona Lisa' her own room
Speed Read The world's most-visited art museum is getting a major renovation
By Peter Weber, The Week US Published
-
Honda and Nissan in merger talks
Speed Read The companies are currently Japan's second and third-biggest automakers, respectively
By Peter Weber, The Week US Published
-
Taylor Swift wraps up record-shattering Eras tour
Speed Read The pop star finally ended her long-running tour in Vancouver, Canada
By Peter Weber, The Week US Published
-
Drake claims illegal boosting, defamation
Speed Read The rapper accused Universal Music of boosting Kendrick Lamar's diss track and said UMG allowed him to be falsely accused of pedophilia
By Rafi Schwartz, The Week US Published
-
'Wicked' and 'Gladiator II' ignite holiday box office
Speed Read The combination of the two movies revitalized a struggling box office
By Peter Weber, The Week US Published
-
Jussie Smollet conviction overturned on appeal
Speed Read The Illinois Supreme Court overturned the actor's conviction on charges of staging a racist and homophobic attack against himself in 2019
By Peter Weber, The Week US Published
-
Quincy Jones, music icon, is dead at 91
Speed Read The legendary producer is perhaps best known as the architect behind Michael Jackson's 'Thriller'
By Peter Weber, The Week US Published