Even as support for gun control legislation remains overwhelmingly high in the polls, there are consequences for businesses that decide to cut ties with the NRA, a new Morning Consult poll has found. Rental car companies like Enterprise, Alamo, and National all saw their unfavorability ratings more than double when people were told about the companies' decision to end NRA discounts after the Parkland, Florida, high school shooting.
Likewise, insurance company MetLife Inc. had a 45 percent favorable rating and a 12 percent unfavorable rating before survey participants learned it ended its discount for NRA members. Afterwards, the unfavorable rating doubled to 24 percent, although the favorable rating went unchanged.
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