Even as support for gun control legislation remains overwhelmingly high in the polls, there are consequences for businesses that decide to cut ties with the NRA, a new Morning Consult poll has found. Rental car companies like Enterprise, Alamo, and National all saw their unfavorability ratings more than double when people were told about the companies' decision to end NRA discounts after the Parkland, Florida, high school shooting.

Likewise, insurance company MetLife Inc. had a 45 percent favorable rating and a 12 percent unfavorable rating before survey participants learned it ended its discount for NRA members. Afterwards, the unfavorable rating doubled to 24 percent, although the favorable rating went unchanged.

Lynda Maddox of the George Washington University School of Business told Morning Consult that brands' decisions could be designed to attract a particular demographic, like millennials. Added Mimi Chakravorti, who serves as the executive director of brand consultant Landor: "Brands are being held to a higher standard than they have been in the past. People are making decisions on the brands that they choose to affiliate with based on how brands behave."

The Morning Consult poll reached 2,201 adults between Feb. 23-25, and has a margin of error of plus or minus 2 points. Read more about the results here. Jeva Lange

When she was 19, Pauline Clayton helped embroider the 15-foot-train on Queen Elizabeth II's wedding dress, and now, at 89, she's linked to another royal union.

Flowers from Prince Harry and Meghan Markle's wedding on Saturday were donated to different charities and hospitals. A bouquet was sent to St. Joseph's Hospice in Hackney, where Clayton currently resides. "With my royal connections it's such a lovely coincidence to be at St. Joseph's and receive those wedding flowers," she said. "They are beautiful and very special."

In 1947, Clayton was working for Norman Hartnell, the designer behind Queen Elizabeth's wedding gown. Along with three other women, she embroidered the train, and earned "49-and-a-half hours overtime," she said. Clayton worked for Hartnell for several years, and went on to make other outfits for the royal family, including dresses for the Queen Mother. Catherine Garcia

On Monday, the National Park Service announced it intends to allow hunters on some public lands in Alaska to lure brown bears with bacon and use spotlights to shoot mother black bears and cubs while they are hibernating in their dens.

In 2015, the Obama administration outlawed such hunting methods on federal lands, much to the dismay of big-game hunting organizations like the Safari Club. In March, Interior Secretary Ryan Zinke appointed several members of the Safari Club and other trophy hunters to a board that is advising him on how to conserve threatened and endangered wildlife. The Alaska Department of Fish and Game's Maria Gladziszewski told The Associated Press that her agency is "pleased to see the National Park Service working to better align federal regulations with state of Alaska hunting and trapping regulations."

Wildlife advocates like Collette Adkins, a lawyer and biologist with the Center for Biological Diversity, said these are "cruel and harmful hunting methods" that "have no place on our national preserves," and Anna Frostic, a lawyer for the Humane Society of the United States, said "this proposed rule, which would allow inhumane killing of our native carnivores in a misguided attempt to increase trophy hunting opportunities, is unlawful and must not be finalized." Beginning Tuesday, the public has 60 days to provide comment on the proposed rules, and can do so by visiting this website and submitting a comment on "RIN (1024-AE38)" that includes the words "National Park Service" or "NPS." Catherine Garcia

"Donald Trump is obsessed with his staff leaking information," Stephen Colbert said on Monday's Late Show. "You know how I know that? His staff leaked that information to The New York Times. And now Trump is determined to stop it at all costs — in fact, West Wing aides are instructed to drop their personal phones into a small storage locker when they come to work. Wait a second! They're taking away the phones of everyone except Donald Trump? That's like saying, 'No one can bring knives to work — except you, O.J.'"

"Now if this sounds paranoid, it's only because it is," Colbert said. "Here's the thing: During the campaign, Trump aides were afraid that whatever they said to him would end up in the press, and behind his back they called him 'leaker in chief.'" He made a show of resisting the inevitable joke down that just couldn't be contained: "More like 'leaker on sheets' — damn you, Satan!" Colbert had another faux-illicit pee-pee joke and ended up talking to an imaginary Trump on a banana, Trump-style. Watch below. Peter Weber

When President Trump welcomed someone named Melanie Trump home from the hospital this weekend, there was never any doubt that the tweet was composed by the man himself — but maybe there should have been.

Trump is known for firing off tweets at all hours of the day, and they often have misspellings, typos, and other errors. It's been assumed that he crafted most of his more colorful messages, with the rambling sentences and random capitalization a sure sign of authentic authorship, but two White House staffers told The Boston Globe that aides are drafting tweets that are indistinguishable from posts written by Trump.

When someone wants Trump to tweet about a specific issue, they write him a memo and include three or four sample tweets that follow Trump's style down to the excessive exclamation points. Trump chooses the one he likes best, the staffers told the Globe, and while he sometimes will tweak it a bit, he often tweets messages as is. While aides do try to channel their inner Trump when drafting the tweets, they draw the line at misspelling words and names on purpose.

There are other clues, too. The staffers said that if there are photos attached to a tweet or hashtags, assume that an aide tweeted for Trump, and even if the tweet is difficult to decipher, that doesn't mean anything — the staffers are becoming experts at mimicking Trump's distinctive style of tweeting, and think typos and errors appeal to the average American. As Martha Brockenbrough, founder of the Society for the Promotion of Good Grammar, noted to the Globe, "Grammatical conventions tend to be elitist and always have been." Catherine Garcia

Among the 10 students and teachers murdered at Santa Fe High School near Houston last Friday was Sabika Sheikh, a foreign exchange student from Pakistan who was about 20 days away from returning home after her year abroad. Her murder, by a 17-year-old male classmate, "just shows how ironic life can be," Pakistani author Bina Shah told PRI's The World on Monday. "Pakistan is always perceived as unsafe for children, especially with Taliban attacks on schools here, so this was just not something anybody could have expected."

"Our perceptions of our own country's safety and security, versus our perceptions of the United States and the larger Western Hemisphere as relatively safer, are all turned upside down," Shah told host Marco Worman. "However, thanks to world media, we do know about the problem of school shootings. Every time one of these things happens, we get to see it here on cable news — CNN, BBC, we have it all here. So we're aware of this problem and we — you known, Pakistanis can't understand, they just can't understand why there are no gun control laws that would stop school shootings from happening again and again and again."

"If you ask Pakistanis how they see violence in the U.S., what is likely to be their response?" Worman asked. "People understand terrorist violence, they understand that kind of thing, but they don't understand children taking up guns and going into the schools and shooting each other, shooting their classmates, shooting their teachers," Shah said. "But we're kind of relating it to our own problems with extremist violence. We're kind of saying: You have your types of terrorism and we have ours, and it's just really a tragedy that one of our children got caught up with your kind of terrorism, with your kind of extremism."

You can listen to the entire interview, plus more on Sheikh's life, in the first segment below. Peter Weber

While helping his son apply to colleges, Freddie Sherrill, 65, heard something that surprised him: You should go to school, too.

As a child in North Carolina, Sherrill had difficulty learning to read and write, and he started to act out. He began skipping school at 8, and while hanging out with teenagers, he tried wine for the first time. Sherrill told The Washington Post that he was a shy child, and he finally "felt like I fit in." He then broke into houses and stole purses, and became addicted to drugs and alcohol.

After several stints in prison and rehab, Sherrill was "tired of hurting everybody around me," he says, and in 1988 he stopped drinking and doing drugs. Sherrill slowly rebuilt his life — he repaired his relationships with his wife and children, took literacy classes so he could learn how to read and write, and eventually, after eight years, he earned an associate's degree. "I spent a lot of time taking chances doing negative things," he said. "It was time for me to start taking chances doing positive things."

When it came time for his son to go to college, he helped him with his paperwork, and the staff at Queens University of Charlotte told Sherrill that he should also consider applying. His son ultimately enrolled at North Carolina A&T University, and Sherrill came up with a challenge: whoever got the best GPA at the end of each semester would give the other $100. His son graduated and is now a financial adviser with Merrill Lynch, and Sherrill, after seven years, received his degree in human service studies earlier this month. "I started a lot of things in my life I didn't finish," he told the Post. "College wasn't going to be one of them." Catherine Garcia

A tech company that received more than $3 million from supporters through Kickstarter and Indiegogo announced this weekend that it has run out of money, and thousands of people who pre-ordered their product — headphones with surround sound used for virtual reality — are out of luck.

Ossic sold 22,000 pre-orders for its OSSIC X headphones, which cost between $200 and $300, but only 250 backers ever received a pair. The headphones were an "ambitious and expensive product to develop," Ossic said, and "what made this project so exciting, and ultimately ended up being its Achilles heel, was the complexity and scope." Over the last six months, "dedicated" employees worked for free, "doing anything they could to try and make the company succeed," Ossic said, but it wasn't enough.

The company, which also received millions of dollars from angel investors, said it would need more than $2 million in additional funds to be able to deliver headphones to everyone who placed a pre-order. "Inventing something new while also developing complex hardware is expensive," Ossic said, adding that the "unknowns that come from ground-up development with so many new features ultimately stacked up to create delays and cost overruns." In 2016, Ossic said these headphones of the future would be able to sense ear shapes and customize sound for each person, Business Insider reports. Catherine Garcia