Spotify is gobbling up podcasting companies
Spotify is making podcasts a priority.
The company has acquired Gimlet Media and Anchor, and is now announcing its plans to invest up to $500 million in further acquisitions in 2019.
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Spotify hopes to have more exclusive podcasts running on the platform, but this will likely not change for some time, Recode reports. Elk says music streaming will not become any less of a priority as they invest in audio-storytelling.
"But as we expand deeper into audio, especially with original content, we will scale our entire business, creating leverage in the model through subscriptions and ads," Elk wrote. "This is why we feel it is prudent to invest now to capture the opportunity ahead. We want Spotify to continue to be at the center of the global audio economy."
The music streaming service has previously attempted to venture into video by streaming TV and clips, but its efforts have been largely expensive and unsuccessful.
