Netflix is about to be on the radio

Yes, the irony of that headline is palpable.

Though known for its visual content, Netflix is launching its own Sirius XM radio channel on April 15. Called "Netflix Is a Joke," the channel will feature the audio parts of the streaming service's dozens of standup comedy specials, the company announced Wednesday, as well original shows and content.

Netflix and Sirius revealed their partnership on the channel last summer and originally planned to launch it in January. There's no obvious reason for the delay, though Netflix's content lineup still seems to be in development.

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Netflix has also promised it'll debut a daily show "featuring celebrity guests and comedians discussing pop culture and hot topics of the day," a plan which The Verge labels an obvious ploy "to expose more people to Netflix's comedy specials" and cement Netflix as a major competition for channels like Comedy Central.

Netflix Is a Joke will arrive on Channel 93 for Sirius XM Select and XM All Access subscribers. Get a visual peek of what's in store with this preview. Kathryn Krawczyk