Apple's new streaming service will be cheaper than expected
Apple is finally ready to enter the streaming wars, and its new service will cost about half as much as we thought.
The company during a Tuesday event officially announced the launch date of its new streaming service, Apple TV+. It will be available on Nov. 1, not long before Disney's new service Disney+, which launches on Nov. 12. Apple TV+ will also cost $4.99, making it cheaper than Disney+, which will cost $6.99. It'll also be cheaper than the most popular $12.99 Netflix plan, and the ad-supported $5.99 Hulu plan.
It had previously been reported that Apple was looking at a $9.99 price point for Apple TV+, which seemed high considering the service will be launching with a slimmer library of content compared to its competitors. CEO Tim Cook on Tuesday touted upcoming originals like The Morning Show, a drama starring Jennifer Aniston and Reese Witherspoon.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Apple also announced that those who purchase a new iPhone, iPad, Mac, or Apple TV device will get a year of Apple TV+ for free. In this way, The Hollywood Reporter's Natalie Jarvey notes that Apple's "TV service essentially becomes an added bonus to keep people in the Apple device ecosystem."
The fight to take on Netflix will heat up significantly with the back-to-back launch of these two new streaming giants this November.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
From Panopticon to pleasure dome: Dutch prisons transformed
Under the Radar The Netherlands is turning its domed prisons of 'terror' into vibrant community spaces
By Harriet Marsden, The Week UK Published
-
Today's political cartoons - January 12, 2025
Cartoons Sunday's cartoons - snowed in, dangerous conditions, and more
By The Week US Published
-
5 fact-checked cartoons about Meta firing its fact checkers
Cartoons Artists take on playing chicken, information superhighway, and more
By The Week US Published
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine
By Peter Weber, The Week US Published
-
Biden expected to block Japanese bid for US Steel
Speed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
By Peter Weber, The Week US Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published
-
Enron mystery: 'sick joke' or serious revival?
Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
By Peter Weber, The Week US Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published