The brand that reportedly makes Trump's favorite concealer is enjoying its newfound notoriety
President Trump's favorite brand of concealer is having a moment.
On Wednesday, The Washington Post published an article about several undocumented immigrants who used to work at Trump's golf club in Bedminster, New Jersey. They revealed that the face makeup he uses is by the Swiss brand Bronx Colors in a shade so potent it would regularly stain his golf shirts and they would have to run down to the pro shop to buy replacements.
Bronx Colors was thrilled by this free advertising, and decided to capitalize on its moment in the spotlight. The company has revived its dormant Twitter account and updated its website with a special promotion: for a limited time, buy any item and receive the Boosting Hydrating Concealer in BHC06, "Donald Trump's favorite Bronx Colors product and color," for free. The concealer is already a steal at €6.50 a tube, and offers "beautiful, natural-looking coverage you can count on." Yes, for just €6.50, you too can have that fluorescent orange glow that no tanning bed can legally provide.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
'Libel and lies': Benjamin Netanyahu's corruption trial
The Explainer Israeli PM takes the stand on charges his supporters say are cooked up by a 'liberal deep state'
By The Week UK Published
-
The hidden cost of lead exposure on American mental health
Under The Radar Millions of mental health diagnoses have been linked to childhood lead exposure in new study
By Theara Coleman, The Week US Published
-
What exactly are tariffs and how do they work?
The explainer Refresh your understanding ahead of Donald Trump's promise to levy heavy tariffs once he's back in office
By Becca Stanek, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published
-
Enron mystery: 'sick joke' or serious revival?
Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
By Peter Weber, The Week US Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published
-
US economy still strong in final preelection report
Speed Read It grew at a solid 2.8% annual rate from July through September
By Peter Weber, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published
-
Ports reopen after dockworkers halt strike
Speed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
By Peter Weber, The Week US Published