from meme to screen
The new horror sequel Brahms: The Boy II is, according to critics, pretty bad — and you can apparently thank Jared Kushner memes for its existence.
Director William Brent Bell in an interview with The Hollywood Reporter on Friday explained that the creepy doll sequel, a follow-up to his 2016 film The Boy, got off the ground specifically because there were so many memes comparing the doll to Kushner.
"That's when Lakeshore called me and said, you know, 'this is really taking on a life of its own now in the zeitgeist of pop culture," Bell explained. "You want to think about an idea for a sequel?'"
Bell further explained to UPI that producer Gary Lucchesi called him "after about six months" of The Boy-related Kushner memes proliferating online, as this proved that "the doll is still hanging around, so we have something that interested people." It was, evidently, memes first, sequel idea second.
Given the follow-up's dismal 8 percent score on Rotten Tomatoes, there may be a lesson to be learned here: be careful when you meme. You may just inadvertently spawn a terrible horror movie.