Dolly Parton has rewritten her empowering labor anthem "9 to 5" … to celebrate the gig economy and working a second job.
The revamped song, called "5 to 9," plays in a Super Bowl ad spot for Squarespace directed by Oscar winner Damien Chazelle, and includes lyrics like, "Working 5 to 9/ You've got passion and a vision/ Cuz it's hustlin' time/ A whole new way to make a livin'."
Journalist David Sirota called the ad "the most dystopian ad I've ever seen," pointing out that "adding 5-9 to your 9-5 job means you're working 9-9 to try to survive." Critic Hilary Hughes agreed, tweeting that the new version — which proposes remedying being underpaid by taking on more work, and celebrates the endless grind of capitalism with primary colors and happy dancers — is "the antithesis of [the original] '9 to 5.'"
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
The Week Unwrapped: Can bullfighting win over young SpaniardsPodcast Plus, is online fandom inherently unhealthy? And is Putin’s economy running out of gas?
-
Heirs and Graces: an ‘enthralling’ deep dive into the decline of nobilityThe Week Recommends Eleanor Doughty explores the ‘bizarre fascination’ with the British aristocracy
-
The week’s best photosIn Pictures A monstrous pumpkin, a sumo showdown, and more
-
Gold tops $4K per ounce, signaling financial uneaseSpeed Read Investors are worried about President Donald Trump’s trade war
-
Electronic Arts to go private in record $55B dealspeed read The video game giant is behind ‘The Sims’ and ‘Madden NFL’
-
New York court tosses Trump's $500M fraud fineSpeed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in IntelSpeed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to ChinaSpeed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with DisneySpeed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B dealSpeed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance mergerSpeed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
