Dolly Parton rewrites '9 to 5' to confusingly celebrate having a second job

(Image credit: YouTube/SquareSpace)

Dolly Parton has rewritten her empowering labor anthem "9 to 5" … to celebrate the gig economy and working a second job.

The revamped song, called "5 to 9," plays in a Super Bowl ad spot for Squarespace directed by Oscar winner Damien Chazelle, and includes lyrics like, "Working 5 to 9/ You've got passion and a vision/ Cuz it's hustlin' time/ A whole new way to make a livin'."

Journalist David Sirota called the ad "the most dystopian ad I've ever seen," pointing out that "adding 5-9 to your 9-5 job means you're working 9-9 to try to survive." Critic Hilary Hughes agreed, tweeting that the new version — which proposes remedying being underpaid by taking on more work, and celebrates the endless grind of capitalism with primary colors and happy dancers — is "the antithesis of [the original] '9 to 5.'"

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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.