White House reportedly preparing to kick off $1.5 billion vaccine advertising blitz


The White House is preparing to launch a multimedia advertising blitz aimed at Americans skeptical of getting vaccinated for COVID-19, a Biden administration official told Stat News.
The pro-vaccine campaign will reportedly specifically target young people, people of color, and conservatives. Per Stat, Congress and the White House have set aside $1.5 billion for the effort.
White House officials did not share details about the ads with Stat, but it appears the administration will not implement a "one-message-fits-all strategy" and is aware that simply having President Biden or Dr. Anthony Fauci, the nation's top infectious disease expert, encourage people to get a shot will not be enough to sway many holdouts. Instead, they're reportedly recruiting celebrities and local officials to help get the word out. Read more at Stat News.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Tim is a staff writer at The Week and has contributed to Bedford and Bowery and The New York Transatlantic. He is a graduate of Occidental College and NYU's journalism school. Tim enjoys writing about baseball, Europe, and extinct megafauna. He lives in New York City.
-
Thailand's monk sex scandal
In The Spotlight New accusations involving illicit sex and blackmail have shaken the nation and opened a debate on the privileges monks enjoy
-
Who stands to gain – and lose – from 16-year-old voters?
Today's Big Question Many assume Labour will benefit but move could 'backfire' if Greens, a new hard-left party or Reform continue to pick up momentum
-
Send reforms: government's battle over special educational needs
The Explainer Current system in 'crisis' but parents fear overhaul will leave many young people behind
-
Measles cases surge to 33-year high
Speed Read The infection was declared eliminated from the US in 2000 but has seen a resurgence amid vaccine hesitancy
-
Kennedy's vaccine panel signals skepticism, change
Speed Read RFK Jr.'s new vaccine advisory board intends to make changes to the decades-old US immunization system
-
Kennedy ousts entire CDC vaccine advisory panel
speed read Health Secretary RFK Jr. is a longtime anti-vaccine activist who has criticized the panel of experts
-
RFK Jr. scraps Covid shots for pregnant women, kids
Speed Read The Health Secretary announced a policy change without informing CDC officials
-
New FDA chiefs limit Covid-19 shots to elderly, sick
speed read The FDA set stricter approval standards for booster shots
-
US overdose deaths plunged 27% last year
speed read Drug overdose still 'remains the leading cause of death for Americans aged 18-44,' said the CDC
-
Trump seeks to cut drug prices via executive order
speed read The president's order tells pharmaceutical companies to lower prescription drug prices, but it will likely be thrown out by the courts
-
RFK Jr. visits Texas as 2nd child dies from measles
Speed Read An outbreak of the vaccine-preventable disease continues to grow following a decade of no recorded US measles deaths