White House reportedly preparing to kick off $1.5 billion vaccine advertising blitz

COVID-19 vaccine.
(Image credit: Jon Cherry/Getty Images)

The White House is preparing to launch a multimedia advertising blitz aimed at Americans skeptical of getting vaccinated for COVID-19, a Biden administration official told Stat News.

The pro-vaccine campaign will reportedly specifically target young people, people of color, and conservatives. Per Stat, Congress and the White House have set aside $1.5 billion for the effort.

Tim O'Donnell

Tim is a staff writer at The Week and has contributed to Bedford and Bowery and The New York Transatlantic. He is a graduate of Occidental College and NYU's journalism school. Tim enjoys writing about baseball, Europe, and extinct megafauna. He lives in New York City.