Apple joins AI race with updated Siri

What happened

Apple on Monday unveiled an AI version of its Siri digital assistant at its annual Worldwide Developers Conference. The new Siri AI is the company’s response to OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini. OpenAI recently filed documents to prepare for a massive IPO, joining Anthropic and Elon Musk’s SpaceX-xAI.

Who said what

Apple is “betting the upgraded assistant can help close the gap” in the “crucial AI race,” but it has “taken a different approach from rivals,” Reuters said. Instead of pushing AI agents, the company “emphasizes practical features integrated into everyday tasks” and stressed that “personal data would remain private.” Analysts will be looking to see whether Apple’s “history of turning nascent technologies into popular products will apply to AI,” said CNN.

Some AI companies “appear to be racing forward, seemingly pursuing AI for the sake of AI, without clear regard for the ​people — all of us — that it’s ultimately meant to serve,” said Apple software chief Craig Federighi.

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What next?

Apple is releasing its new “Golden Gate” software update — which includes Siri AI, more robust parental controls and other changes — immediately to developers, with a “public beta next month and a full launch to customers in the fall,” The Wall Street Journal said.