Could we live 40 years longer? The gene merchants think so

And why not modify our bodies with the gene that enables polar bears to keep warm in winter?

CRAIG VENTER, the scientist who first mapped the human genome in 2007 and created synthetic life in 2010, announced last week the creation of his new company, Human Longevity Inc, with the stated goal of "extending and enhancing the healthy, high-performance lifespan and change the face of ageing”. His co-founder Peter Diamandis said: "Our goal is to make 100-years-old the new 60."

The means by which they and their colleague Robert Hariri will do this? "Cell-based therapeutics, genomics and stem cell therapies.” In other words, redesigning our DNA.

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Edie Lush is a journalist and communications coach. She is executive editor of Hub Culture and has been associate editor of Spectator Business, a political analyst for Hedge Fund Omega Partners and UBS, and a reporter for Bloomberg Television.