Linda Yaccarino and the new era of Twitter

A look into new Twitter CEO Linda Yaccarino and whether she's headed toward a 'glass cliff'

Linda Yaccarino
(Image credit: Illustrated | Gettyimages)

Current Twitter CEO Elon Musk announced that he will pass the torch to advertising executive Linda Yaccarino. She will assume the role in six weeks and will "focus primarily on business operations," while Musk focuses "on product design and new technology," according to a tweet by Musk.

Musk had a turbulent time as CEO of Twitter, from requiring payments for blue checkmarks to reinstating problematic accounts that were once banned. In turn, a number of large advertisers pulled out of the platform, leaving the app's financial future uncertain. Musk announced he would step down from his position after he found a replacement back in December following a poll he created that resulted in the public wanting him out.

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Devika Rao, The Week US

 Devika Rao has worked as a staff writer at The Week since 2022, covering science, the environment, climate and business. She previously worked as a policy associate for a nonprofit organization advocating for environmental action from a business perspective.