Viral world: what caught fire on the internet this week

OUR weekly round-up of the crème de le crème of the web – from memes to videos to blogs. Readers with suggestions for next week's round-up should contact Dina Rickman at The Week.

INDESTRUCTIBLE BEARAnother Russian dashboard moment: a camera caught a car slamming into a bear who had darted across the road. Then the animal simply gets up and walks away like it’s no big deal:

PLEA FOR PEACE Lee Rigby’s family and his regiment both issued pleas for unity following the soldier’s murder by alleged Islamic extremists last week. This message from the Royal Fusiliers’ regimental secretary Ian Liles said it was wrong that "the death of one of our own" was being exploited by extremist organisations.

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COOL CAT No, this is not a glitch in the Matrix but a real-life skate-boarding cat - albeit one in a box - who has already racked up more than 700,000 views on YouTube.

BIG CHEESE An American daredevil wearing a Stars and Stripes morph suit this week won the annual Cheese Rolling competition in Gloucestershire. Kenny Rackers travelled more than 4,000 miles from Colorado to pursue a large round cheese down the vertiginous slopes of Cooper's Hill at Brockworth

THE NEXT GARFIELD? Grumpy Cat, the pet described as the "moody feline star of Facebook," is to appear in a Hollywood movie. The cat, whose real name is Tardar Sauce, became an online sensation in 2012 after a photograph of her glum expression was posted on Reddit.