Following their candidate's trouncing in the New Hampshire primary, Hillary Clinton supporters are worried that the Bernie Sanders campaign is winning the messaging game.
"I love her but I still don't understand what her campaign is about," a Clinton voter told The Hill. "If I had to take stock, I'd say [lack of clear messaging is] a big, if not the biggest problem facing the campaign," said another. Jamal Simmons, a Democratic strategist who worked for Al Gore in the 2000 election, agreed, arguing that Clinton "has not laid out a compelling vision for where she wants to take the country," failing to weave varying policy priorities into a coherent theme.
In the Iowa caucuses and New Hampshire primaries, Clinton performed remarkably poorly among millennial voters, some of whom cite Clinton's lack of a consistent message as a reason why they're feeling the Bern. "I feel like Clinton lies a lot," said one college-age voter in New Hampshire. "She changes her views for every group she speaks to."
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