United Airlines has been struggling with its image after a number of recent disturbing incidents, so one has to wonder about the timing of the company's decision to remove tomato juice from its beverage menu.
The change, which comes as part of a "streamlining" of services on flights under four hours long, will also zap Sprite Zero, Jim Beam, Courvoisier, and Amaretto from the selections for premium and economy customers, CNBC reports. Tomato juice, on the other hand, is being replaced by the humble Mr. & Mrs. T Bloody Mary Mix in order to appease fans of boozy liquid breakfasts, but it is doing little to satisfy those who prefer the simple pleasure of sipping a sandwich ingredient blended and served over ice.
"We are once again in full apology mode now onboard our flights," one insider explained to CNBC, "although the issue [of the disappearing tomato juice] is a more minor one compared to the forced removal of customers or suffocating dogs."
@united heard a rumor tomato juice (and diet sprite) soon to be discontinued. Blood Mary Mix is not a substitute! Everyone knows tomato juice tastes better on the plane and is popular. Google it. Please reconsider. Don’t race to the bottom!
— akagai1 (@akagai1) May 7, 2018
@united Please, bring back Mott’s Tomato Juice, it’s probably absurd but it brings me joy and comfort on my flights and I can’t stand Mrs. T’s bloody mix!
— Jason Marsden (@jcmarsden) May 8, 2018
@united Swing and a miss again. Bought the TV service and it cut out a number of times and guess what? No tomato juice again.. just spicy bloody Mary mix. I'm pretty sure that I'm no longer going to fly United. Definitely frustrated and I don't feel I get my money's worth.
— Patrick Ryan (@PatrickRComedy) May 5, 2018
There is some good news, although it won't do much to win over anyone who would find the difference between tomato juice and Mr. & Mrs. T Bloody Mary Mix offensive: Transcontinental United Airlines flights have added Ghirardelli-branded ice cream toppings for premium customers, now in shard-proof plastic cups.
Update May 11: United said in a statement that they will be bringing tomato juice back: "We want our customers to know that we value and appreciate them and that we're listening. Our customers told us that they were not happy about the removal of tomato juice so we're bringing it back onboard as part of our complementary beverage offering." Jeva Lange