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Lying under the stars, I can feel the Mediterranean breeze against my cheek. We are on a SeaDream cruise from Nice to Rome and tonight we are sleeping outdoors on the top deck of the ship. Adorned in our SeaDream branded pyjamas and cosy under luxury sheets, we watch as the illuminated towns of the French coast slide out of view. In the distance Cannes Film Festival gets under way with a fireworks display that feels like it is just for us. In fact, our bed at the bow of the ship is so private, that we really could be on our own super yacht.

Of course, this is the raison d'etre of the award-wining luxury brand, which doesn't think of itself as an ordinary cruise line. “This is yachting not cruising” is SeaDream's motto, and while that is a clever marketing tool, there really is a difference. There is no tacky entertainment, no loud tannoy announcements to wake you up from a mid-afternoon slumber. And all-inclusive really does mean all-inclusive, gratuities, drinks and activities are all part of the deal. With just 112 passengers on board, the ship has almost a one-to-one staff to traveller ratio, which is key to its success. You really feel like part of a family by the end of the week.

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