New Taylor Swift video prompts Twitter hysteria
‘... Ready For It?’ video from her upcoming album ‘Reputation’ sees her ‘meeting a cyborg version of herself’

Taylor Swift released a new music video supporting her upcoming Reputation album today, sending fans on Twitter into a fresh frenzy.
Already one of her generation's best-selling artists, Swift’s stock has risen again in recent months, mostly owing to a flurry of new singles that hint at a shift in musical direction for the singer.
Her newest outing “...Ready for it?” - which was originally released with no video in September - is no different. Rolling Stone describes the song as “dark” and “assertive”, but it is the video that has attracted the most attention.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
“There’s a lot to unpack in it,” writes Elle of the high-concept video. “Swift meeting a new, naked cyborg version of herself, that new self destroying her old self (there's an actual platform that says ‘They’re burning all the witches’ - ‘they’ perhaps being Swift’s critics - during the destruction scene), and what ultimately is her rebirth.”
The video prompted fans to speculate about the video’s meaning Twitter:
Others just wanted to share the love:
Others, not so much:
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Earlier this year, Swift released “Look What You Made Me Do” at the 2017 MTV VMAs, which went on to break numerous streaming records on YouTube, while last week, she released the track “Gorgeous” and a tour to accompany the release of Reputation.
-
5 health-conscious cartoons about anti-vaccine rhetoric
Cartoons Artists take on RFK Jr's militant methods, the viral lottery, and more
-
September 13 editorial cartoons
Cartoons Saturday's political cartoons include court-approved racial profiling and America's moral compass
-
Giorgio Armani obituary: designer revolutionised the business of fashion
In the Spotlight ‘King Giorgio’ came from humble beginnings to become a titan of the fashion industry and redefine 20th century clothing
-
10 upcoming albums to stream during spooky season
The Week Recommends As fall arrives, check out new albums from Taylor Swift, Jeff Tweedy, the Lemonheads and more
-
The most notable records Taylor Swift has broken
In Depth The pop star has cemented herself as one of the century's most popular artists
-
The best new music of 2024 by genre
The Week Recommends Outstanding albums, from pop to electro and classical
-
10 concert tours to see this winter
The Week Recommends Keep warm traveling the United States — and the world — to see these concerts
-
Taylor Swift wraps up record-shattering Eras tour
Speed Read The pop star finally ended her long-running tour in Vancouver, Canada
-
Taylor Swift ties Beyoncé record at MTV awards
Speed Read The pop star's acceptance speeches encouraged fans to register to vote and commemorated the victims of 9/11
-
Taylor Swift shows canceled over attack threat
Speed Read Three upcoming concerts in Vienna were called off due to an apparent terrorist plot targeting large-scale events
-
Sabrina Carpenter and Spotify conspiracy theories
In the Spotlight Popularity of viral hit Espresso sparks accusations of modern 'payola' and algorithm hijacking by streaming platforms